Hard to discover
Your expertise exists, but buyers struggle to find a useful answer from your business when they search or ask AI for a recommendation.
AI SEO & Inbound Marketing Agency
Get recommended by ChatGPT, Gemini, and Claude.
In 90 days, or your money back.
We handle AI SEO, content, and landing pages to help buyers find and choose your business. For local businesses, we also help you rank on Google and turn nearby searches into calls, inquiries, and clients.
AI & local SEO
Get found on AI search and on Google locally.
Content creation
Turn your expertise into useful buying guides.
Landing pages
Give each offer a page built to win inquiries.
Conversion
Improve the journey from visitor to lead.
Who we help
You know your business.
Help buyers find it.
For B2B companies and local businesses with a clear offer that want more of the right clients, whether they rely on referrals or already invest in marketing.
We connect buyer questions with your expertise. For local businesses, we help nearby customers find your services on Google and get in touch.
Where inbound growth gets stuck.
A good offer is only part of the work. Buyers need to find your business, understand its value, and have a clear reason to get in touch.
Content without a direction
Pages and articles need a clearer connection to your offer and the questions buyers ask. Publishing more alone does not solve that gap.
Visitors without inquiries
People arrive, but the message or next step does not give them enough reason to act. A useful visit needs a clear path to an inquiry.
Local customers look elsewhere
Nearby customers need to find the services and locations you actually cover. An incomplete Google profile or unclear service page can get in their way.
Results are hard to connect
Traffic alone does not tell you which work brings clients. Calls, inquiries, and sales feedback need to connect back to the pages people use.
Too many pieces to coordinate
Search, content, design, and conversion work can drift apart. A shared plan keeps the website focused on your offer and the people you want to reach.
A good fit if…
- You have a clear B2B or local service and want more inquiries.
- A new customer is worth enough to support the cost of acquisition.
- You can share your expertise and follow up with interested buyers.
Not the right fit yet if…
- You are still figuring out what to sell.
- You cannot yet provide subject expertise or timely approvals.
- Your customer revenue and margins cannot support the work.
Your engagement
Get recommended.
Backed by a 90-day guarantee.
We focus your AI SEO and content on the questions buyers ask ChatGPT and Claude. Get your business recommended in 90 days, or your money back.
Content with your reputation in mind.
You have a say in what we create and publish. These checks keep the work grounded in your business.
- Your expertise stays central
- Your knowledge and real examples shape the content, so it stays accurate and specific to the services you provide.
- You approve the direction
- You review the audience, message, and priorities before publishing. New claims and changes to your offer come back to you for approval.
- Your customers stay in view
- We write for the people you serve and the areas you actually cover. Your lead-quality feedback helps us improve the work.
- Agreed scope
- Your proposal sets out the AI SEO, local SEO, content, and landing-page work. We agree the deliverables, priorities, and responsibilities before starting.
- Proposal-based pricing
- Fees reflect the agreed work and ongoing support. Your proposal records the payment schedule and any tools or additional costs needed for the project.
- Before launch
- Before kickoff, we agree the target searches, measurement method, start date, and refund terms for the 90-day ChatGPT and Claude offer.
Included in your engagement
- AI search review
- Buyer questions
- Local Google visibility
- Useful content
- Landing pages
- Conversion tracking
- Ongoing improvements
The 90-day offer
What does the guarantee cover?
Get recommended by ChatGPT and Claude in 90 days, or your money back. We agree these details in writing before you commit.
- Target searches
- The buyer questions and searches we will focus on for your business.
- Success criteria
- What counts as a recommendation and how it will be measured.
- Timing and refund
- The start of the 90-day period and the service fees covered by the money-back terms.
90 days, or your money back.
The AI recommendation offer applies to ChatGPT and Claude. Local Google goals are scoped separately.
Our services
Be easier to find.
Give buyers a reason to act.
One team connecting AI SEO, local SEO, content, conversion, and landing pages around your business.
AI SEO & search visibility
Review how your business appears in search and AI answers. Focus on buyer questions, clear information, and useful content that helps people discover and understand your offer.
Rank on Google. Get clients locally.
Help nearby customers find you on Google Search and Maps. We optimize your Google Business Profile, build useful local service pages, and connect searches to calls, inquiries, and clients.
Content buyers can use
Create service pages, guides, and comparisons that explain your expertise and help people evaluate their options. Your knowledge and real examples shape the work.
Landing pages built around your offer
Give each audience a focused destination with a clear message, relevant evidence, and a next step that fits what they are looking for.
Conversion improvements
Find friction in navigation, copy, forms, and calls to action. Make it easier for interested visitors to call, book, or inquire, then review which leads become clients.
Technical SEO & measurement
Review crawlability, page structure, internal links, and technical issues. Track relevant search visibility and inquiry conversions, then use lead-quality feedback to prioritize improvements.
Working together
Your expertise.
Our work to bring it to buyers.
You know the customer and the offer. We turn that knowledge into a clearer search presence and website journey.
- Plan
- Your teamShare your offer, audience, and business goals.
- Inbound BasisReview the website and map the most useful opportunities.
- Create
- Your teamProvide expertise, evidence, and feedback.
- Inbound BasisWrite the content and build the agreed landing pages.
- Launch
- Your teamApprove the work and provide agreed access.
- Inbound BasisCheck the experience and configure agreed measurement.
- Improve
- Your teamFollow up with leads and share sales feedback.
- Inbound BasisReview conversions and prioritize the next improvements.
We agree responsibilities, priorities, and approvals together before work begins.
ROI calculator
What could your inquiries
be worth to your business?
Explore how website inquiries could translate into clients and profit. Adjust the example numbers to match your business.
inquiries
%
USD
Use the same revenue period for each customer, such as their first year.
%
Revenue left after the direct cost of delivering your service.
USD
USD
Illustrative inputs only, not a forecast or a service quote. Enter your own sales numbers and budget.
Based on your inputs. ROI uses gross profit after inbound costs, before overhead and taxes.
Your ROI
414%
Gross profit return after inbound costs.
- New customers
- 3
- Customer revenue
- $30,000
- Gross profit before fees
- $18,000
- Monthly inbound costs
- −$3,500
- Gross profit after fees
- $14,500
1 new customer to break even. Covers this month’s inbound costs.
Your intro call
Let’s look at your website.
And where your next leads could come from.
We’ll review your offer, buyers, and how people find your business today. Then we’ll look at the gaps in your search presence, content, and path from visitor to inquiry.
We’ll talk through where AI SEO, local Google rankings, content, and landing pages could help. If you serve a local area, we’ll look at how nearby customers find you and get in touch. Then we’ll explain the priorities, scope, and next steps.
Louie JancevskiFounder, Inbound Basis
- Your audience
The people and buying questions that matter.
- Your website
Content and pages built around your offer.
- Your next step
The priorities for your inbound growth.
AI search & local Google
How do you want to reach
your next customer?
Local customers look for services nearby. Other buyers ask AI assistants to help them evaluate options. We connect both paths to useful content and a clear next step.
- Who you reach
- Local Google Search & MapsPeople searching Google for the services you provide in the places you actually serve.
- AI search with Inbound BasisPeople asking AI assistants about a problem, comparing options, or looking for a business with your expertise.
- What we work on
- Local Google Search & MapsAn accurate Google Business Profile, useful local service pages, and clear business and location information.
- AI search with Inbound BasisYour website’s discoverability, clear descriptions of your services, and useful content around the questions buyers ask.
- The path to an inquiry
- Local Google Search & MapsA nearby customer finds your profile or service page, checks your offer, then calls, books, or sends an inquiry.
- AI search with Inbound BasisA buyer discovers your business, reviews your expertise, and lands on a page that makes it easy to take the next step.
- The ongoing work
- Local Google Search & MapsWe keep the agreed business details and service pages useful, review local visibility, and connect calls and inquiries to client outcomes.
- AI search with Inbound BasisWe review the agreed AI searches, improve content and landing pages, and use inquiry quality to guide the next changes.
Serve local clients and a wider market? Use both.
We scope AI SEO and local SEO around the way your customers find services. Both lead to the same goal: help the right people understand your offer and get in touch.
Getting started
You’re on board.
Here’s what happens next.
We take you from kickoff to a clear search strategy, useful content, and pages built to bring in inquiries. We handle the work, you approve the direction, and every stage has a clear purpose.
- Step 1
Understand
We review your offer, audience, search presence, and the path from visitor to inquiry.
- Review your website and current content.
- Understand the services and areas you cover.
- Agree what a useful inquiry looks like.
Your part
Kickoff
Your offer and goals
Share your goals, website access, and what a good lead looks like.
- Step 2
Prioritize
We choose the buyer questions, content, and pages worth focusing on first.
- Map the AI and Google searches that matter.
- Prioritize content and landing-page improvements.
- Agree the scope and measures of progress.
Your part
Approval
The plan and priorities
Approve the plan, scope, and measures of progress.
- Step 3
Build & launch
We create the agreed content and landing pages, then check the experience before publishing.
- Create content around your expertise and offer.
- Make the agreed website and local SEO updates.
- Check inquiry paths and configure measurement.
Your part
Launch review
Content and website changes
Your approval comes before publishing.
Review accuracy and provide the final approvals.
- Step 4
Review & improve
We use search visibility, conversion data, and lead feedback to guide the next round of work.
- Review AI and local Google visibility.
- Track calls, inquiries, and lead quality.
- Refine content and pages using what we learn.
Your part
Lead feedback
What becomes a client
Your team follows up with inquiries.
Tell us which inquiries become useful sales conversations.
Timing and approvals are agreed in your proposal for each stage.
After launch, we keep reviewing search visibility, inquiries, and lead quality. Your feedback helps us decide what to improve next.
You stay in control
A clear target.
A 90-day commitment.
We do the daily work. You approve the direction, see what is changing, and have a direct line to the people improving your search presence and website.
Your progress review
Measured against your agreed goals
- Discovery
- AI recommendations and local Google visibility for the searches we agree.
- Engagement
- How visitors use the content and pages that explain your offer.
- Conversion
- Calls, bookings, and inquiries through the agreed website paths.
- Lead quality
- Which inquiries fit your business and become clients.
Approve the priorities
We agree the buyer questions, services, locations, and pages to focus on. You review the direction before we start creating or changing content.
Keep your expertise central
We turn your knowledge into useful content and clear landing pages. Your team checks the facts, examples, and claims before anything is published.
See what the work changes
Review AI visibility, local Google visibility, and website inquiries against the measures agreed at kickoff. Lead feedback helps us choose what to improve.
Talk to us directly
You have a direct conversation with the team doing the work. Share feedback, ask questions, and discuss changes to your content or website priorities.
Our commitment
Built around your business.
Measured against a clear goal.
We connect search visibility, useful content, and focused landing pages around your offer. You see the priorities, review the work, and know what we are measuring.
ChatGPT and Claude recommendations
90
Days, or your money back
The target searches, success criteria, start date, and refund terms are agreed before work begins.
What we build together
From buyer questions to useful content, focused pages, and a clear path to an inquiry.
- Search strategy
Review your search presence and choose the buyer questions, services, and locations that matter to your business.
- Relevant buyer questions
- AI and local Google priorities
- A focused plan for your website
- Content and landing pages
Turn your expertise into service pages, guides, comparisons, and landing pages that help people understand your offer.
- Content shaped by your expertise
- Clear messages for each audience
- Simple paths to calls and inquiries
- Measurement and improvement
Review the agreed visibility and conversion measures, then use lead-quality feedback to improve content and pages.
- Progress against agreed measures
- Feedback from real inquiries
- Priorities for the next improvements
Frequently asked questions
Questions before you start?
What to expect from your inbound engagement.
6 questions about services.
What does Inbound Basis do?
We connect AI SEO, local SEO, content, conversion, and landing pages for B2B and local businesses. We help buyers discover your business through AI search and help local customers find you on Google, with clear pages and next steps that turn interest into inquiries.
Can you help my local business rank on Google?
Yes. We help local businesses rank on Google Search and Maps so nearby customers can find them and become clients. The work includes Google Business Profile optimization, useful pages for your services and locations, and clear ways to call, book, or inquire. We agree the target area and services, then track local visibility, inquiries, and which leads become clients.
What do you mean by AI SEO?
We review how your business and subject matter appear in AI-assisted search, identify the questions buyers ask, and improve the clarity, structure, and usefulness of your content. We consider technical discoverability alongside the quality and accuracy of the information. The goal is for your business to be recommended when buyers ask about the services you provide.
Can you work on our existing website?
Yes. We begin by reviewing the current site and its platform. Your proposal identifies what we can improve directly, what needs your developer’s help, and whether new landing pages are part of the scope.
Do you create landing pages and content?
Yes. Landing pages and content are core parts of the service. We agree the audience, purpose, deliverables, and approval process before starting, and use your product knowledge and evidence to keep the work accurate.
Do you manage paid advertising?
The core offer is AI SEO, local SEO, content, conversion, and landing pages. We can build pages that support your existing paid campaigns when included in the scope. Media buying and advertising spend are not included by default.
Before you commit
We talk through your offer and campaign fit first. Your quote then sets out the fees, scope, and terms, so you know what you’re agreeing to.
Get started
Make your business easier to find. And easier to choose.
Reach buyers through AI search and local customers through Google. We connect search visibility, useful content, and focused landing pages to turn that interest into calls, inquiries, and clients.
We’ll cover your website, audience, service area, and priorities.